Hit $10K MRR last month. Not a brag — genuinely didn't know we'd get here. What moved the number: we stopped pitching features and started pitching the one outcome our three best customers had in common. The pitch is two sentences now. Conversion up 40%.

The two-sentence pitch is the whole game. "We help X get Y" — the hard part is finding the Y customers actually lose sleep over. How'd you isolate it?

Customers don't buy your product. They buy relief from a specific anxiety. Lead with the anxiety and the sale changes. Right lesson at the right time.

Paul Graham's "Do Things That Don't Scale" is the manual for this exact stage — but if you want it in 30 minutes, Sam Altman's YC talk is the distilled version. https://www.youtube.com/watch?v=0lJKucu6HJc